Hot Off the Press!
Serious about book marketing? Then this is a must see the info graphic. Take a look!
-
What I Do
Thousands want to read your book, they just can’t find it! That’s all about to change . . . As a book discovery specialist, I help authors get their books found so they can sell more books and climb the charts faster. Learn More! Book Discovery Specialist I have the proven method for getting you more Readers, More Fans, More Traffic, More Sales, and Greater Exposure! Need help with how to sell your book? I can help you with an online pay-per-click (PPC) book promotion strategy. As you build your author platform you know online book promotion and getting exposure to your book is a challenging task. This is where book discovery using online advertising can help you. Using pay-per-click (PPC) or pay-per-impression (PPM) ad campaigns, or a combination of both, is an important part of any book promotion strategy. People can click on your ad and learn more about your book, about you as an author, read your blog, or purchase your book. I am dedicated to helping authors like yourself to setup custom online book advertising with PPC and PPM ad campaigns. My services include setup and ongoing management of online advertising accounts for authors looking to promote themselves as authors or to promote their books using PPC/PPM advertising with Google AdWords as part of their author platform strategy. I have worked with award-winning and bestselling authors in many genres. I form a working relationship with each author to develop an online ad campaign strategy that best fits their goals and objectives within their budget. I pride myself on providing the very best in client service. 100% of my clients are satisfied with my...
Read More -
Who I Am
J.P. Thompson CHt. Board Certified & Registered Clinical Hypnotherapist (CHT) Board Certified Neuro-Linguistic Programming Practitioner Sales and Online Marketing Specialist Published Author on Selling Best Selling Author on Sales & Selling and Business Communication Skills Read More! Founder and President of Ascent Selling Technologies, LLC (25 yrs) Master Sales Trainer (34 yrs) Certified Time Line Therapy Practitioner Strategic Planning Certificate Specialties: Sales and Selling WordPress Website Development Online PPC Advertising SEO Consultant I’m a five-years running (U.S. Commerce Association) award-winning sales consultant, with over thirty years in the sales industry. I understand selling can be difficult for authors and that’s where I can help you advertise your books online without taking away time from your writing! It’s difficult to enter the advertising arena and decide how best to advertise your books. Many authors can’t afford a PR team for promotion, and that’s where I come in. I work with you to help you choose the most optimum keywords and ads, based on your book, for potential buyers. My specialty is PPC (pay-per-click) advertising for authors. I’ve spent the last two years helping authors work on their ads. I’ve learned that PPC is an art form, which requires time and monitoring daily, something most writers have no time for! Check out the results clients have achieved with an online book advertising campaign. I work closely with every author to determine if indeed PPC is the most cost-effective book discovery strategy for you based on your objectives and budget. I have a wealth of resources, and if running a PPC ad is not the appropriate strategy, I will make other recommendations to assist you in promoting you and/or your...
Read More -
Proven Results
“J.P. Thompson is positively brilliant!” “After nearly giving up on AdWords, I hired J.P. to manage my accounts. I’m astounded by the improvement in my AdWords campaigns! In the first two weeks alone, I had almost a 400% increase in clicks with double the click through rate–best of all, he cut my costs in half!! If you’re looking for an AdWords master, I urge you to give him a try!” – Award Winning & Best Selling Author of In Leah’s Wake. See More! Online Book Advertising What Clients are Saying Best Selling Author Turn The Ship Around JP significantly increased views to my video and sales of my book through a thoughtful, structured, and continuously experimenting approach to our advertising campaign. Thanks JP! Author The Lemoncholy Life of Annie Aster I’ll eat my hat if J.P. doesn’t get your book on or near the first page of Amazon’s search lists within a few months. He’s that good. Author Beyond Believing J.P is the real deal! Beyond Believing was trending in multiple categories on Amazon within days of launching campaigns. He has excellent ideas to target audiences with specific word searches. He is worth every penny of the investment! My best results were realized during our partnership. Author The New Colossus I was a long-time TV and film writer but knew nothing about the world of publishing. After selling my first novel, I quickly discovered that publishers didn’t know much about that world either, at least when it came to promoting books. A friend directed me to J.P. and it was like a godsend. Suddenly my book started appearing on Amazon lists, often on the first page....
Read More -
Using Keywords
Selecting Keywords for Online Book Advertising When considering how to get your book discovered using online book advertising, one of the most critical activities is choosing and using keywords for your advertising campaign(s). So, before you go running off to set up an AdWords account, there are a few questions you should think about beforehand. Let’s start with basic keyword research and one of the most important questions you will have to think about and answer when setting up your advertising campaign(s): What are the key words and phrases should you use for your book promotion ads? Keywords are the words and phrases that are used to trigger your ad (e.g., memoirs, new memoirs, popular memoirs, etc.). This is a very critical step. Really think about your keywords and phrases. First, select between 10 to 20 keywords or phrases (Maximum of 20). Typically, authors new to AdWords have a tendency to laundry list a whole host of keywords hoping to cover all the bases to get lots of clicks. Wrong! This will cost you money with unqualified clicks (lookie loos) to your book page. It has been my experience that only a handful of keywords or phrases will receive the vast majority of clicks. When selecting your keywords, take two things into consideration: What are the terms or phrases a book buyer of your book will search on? What is the relevance of your keywords or phrases to your book, your eventual ads, and landing page (The webpage people who click on your ad end up on.)? Now go to AdWords’ Keyword Planner: Your AdWords Account > Tools and Analysis > Keyword Planner To create an AdWords...
Read More
"As a Book Discovery Specialist, I help authors get their book found…faster."
It’s time that you propelled your book promotion to the next level.
Who I Am
J.P. Thompson CHt.
Board Certified & Registered Clinical Hypnotherapist (CHT)
Board Certified Neuro-Linguistic Programming Practitioner
Sales and Online Marketing Specialist
Published Author on Selling
Best Selling Author on Sales & Selling and Business Communication Skills
What I Do
Thousands want to read your book, they just can’t find it!
That’s all about to change . . .
As a book discovery specialist, I help authors get their books found so they can sell more books and climb the charts faster.
Proven Results
“J.P. Thompson is positively brilliant!”
“After nearly giving up on AdWords, I hired J.P. to manage my accounts. I’m astounded by the improvement in my AdWords campaigns! In the first two weeks alone, I had almost a 400% increase in clicks with double the click through rate–best of all, he cut my costs in half!! If you’re looking for an AdWords master, I urge you to give him a try!”
– Award Winning & Best Selling Author of In Leah’s Wake.