Online Book Advertising

Four Book Buying Decision Factors – Are You Using Them?

Posted by on Jun 22, 2015 in AdWords, Blog, Book Marketing, Book Promotion, Online Book Advertising | Comments Off

Are you using the four book buying decision factors in your online book advertising and promotion? Appealing to them will make your promotional message more compelling to the potential reader. Let me ask you a question. When making a decision, does the decision have to: look right, feel right, sound right, or seem right? This is your internal representation system. It is how you internally represent information that comes to you, and your experiences. You either internally represent it as pictures, sounds, feelings, smells, taste, or self-talk. Do you talk to yourself?  Of course you do!...

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Kind Words from a Client

Posted by on Jun 1, 2015 in Book Marketing, Book Promotion, Online Book Advertising | 0 comments

“After struggling to implement my own disastrous Google Ads campaign with my second novel, The In-Between Hour, I hired J.P. As promised, he managed to get the book onto various ‘best of ‘ Amazon lists, and I was thrilled to see a bump in my Amazon rankings and sales. Also, J.P. was very accommodating when I had to scale back my budget. He’s a joy to work with, and I can’t recommend him enough.” – Award-Winning Author of the In-Between Hour & The Unfinished...

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Amazon’s New Online Book Advertising

Posted by on Apr 8, 2015 in Blog, Book Marketing, Book Promotion, Online Book Advertising | 0 comments

Online book advertising just got a boost with Amazon’s “Run an ad campaign.” This is an enhancement to the KDP Select’s book promotion tools: “Kindle Countdown Deal” and “Free Book Promotion.” Yes, it is another benefit for KDP Select authors and only available to KDP Select members. As you may or may not know, in the past Amazon did not allow advertising of a book on Amazon that went directly to a book page on Amazon. You would have to advertise using AdWords and drive traffic from the ad to your own book landing page (see “The Secret to Advertising on Amazon”). Now you can advertise your...

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Three Ad Extensions You Need to Use In Your Online Book Advertising

Posted by on Dec 15, 2014 in AdWords, Blog, Book Marketing, Book Promotion, Online Book Advertising | 0 comments

To optimize your online book advertising campaign and improve ad performance, you need to use sitelink extensions, review extensions, and the new callout extensions. Why you need to use them: Google gives preference to ads that use ad extensions. It is a great way to add additional information about your book to potential readers beyond the ads three lines of text. Sitelink Extensions Ad sitelink extensions are links that searchers can click on that take them to a specific page on a website.  See the image below. Review Extension An ad review extension is a way to incorporate a third party...

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