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Four Book Buying Decision Factors – Are You Using Them?

Posted by on Jun 22, 2015 in AdWords, Blog, Book Marketing, Book Promotion, Online Book Advertising | Comments Off

Are you using the four book buying decision factors in your online book advertising and promotion? Appealing to them will make your promotional message more compelling to the potential reader. Let me ask you a question. When making a decision, does the decision have to: look right, feel right, sound right, or seem right? This is your internal representation system. It is how you internally represent information that comes to you, and your experiences. You either internally represent it as pictures, sounds, feelings, smells, taste, or self-talk. Do you talk to yourself?  Of course you do!...

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Amazon’s New Online Book Advertising

Posted by on Apr 8, 2015 in Blog, Book Marketing, Book Promotion, Online Book Advertising | 0 comments

Online book advertising just got a boost with Amazon’s “Run an ad campaign.” This is an enhancement to the KDP Select’s book promotion tools: “Kindle Countdown Deal” and “Free Book Promotion.” Yes, it is another benefit for KDP Select authors and only available to KDP Select members. As you may or may not know, in the past Amazon did not allow advertising of a book on Amazon that went directly to a book page on Amazon. You would have to advertise using AdWords and drive traffic from the ad to your own book landing page (see “The Secret to Advertising on Amazon”). Now you can advertise your...

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Three Ad Extensions You Need to Use In Your Online Book Advertising

Posted by on Dec 15, 2014 in AdWords, Blog, Book Marketing, Book Promotion, Online Book Advertising | 0 comments

To optimize your online book advertising campaign and improve ad performance, you need to use sitelink extensions, review extensions, and the new callout extensions. Why you need to use them: Google gives preference to ads that use ad extensions. It is a great way to add additional information about your book to potential readers beyond the ads three lines of text. Sitelink Extensions Ad sitelink extensions are links that searchers can click on that take them to a specific page on a website.  See the image below. Review Extension An ad review extension is a way to incorporate a third party...

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Is Your Online Book Advertising Campaign Ready for the Holiday Push?

Posted by on Nov 24, 2014 in AdWords, Blog | 0 comments

Now is the time to have your online book advertising campaign in ship shape. So, here four things you can easily do right now to improve the effectiveness of your online book advertising campaign going into the holiday season.  Test Your Ads and Keywords. I can’t say enough about this one aspect of running an effective campaign. You absolutely should be testing your ads and keywords for what converts. You want your ads to have a both a high click-through-rate and a high conversion rate. It is not too late to test before the December push. Take the next week and test your ads and keywords....

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The Secret to Advertising Your Book on Amazon with Online Book Advertising

Posted by on Sep 15, 2014 in AdWords, Blog | 0 comments

One of the questions I get asked by authors wanting to do online book advertising campaigns is, how they can advertise their books on Amazon in the “sponsored links section.” If you do an Amazon book search for let’s say, “historical fiction,” it will typically return 12 results and at the bottom of the page Amazon will show up to four ads in the “sponsored links” section. Typically they are ads for books (see image below). Note: Amazon is a Google search partner, which means it is in Google’s search partners’ network for Adwords. So, your campaign has to be set up in Adwords. Here is the...

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Oh My God, Not My Frappaccino!

Posted by on Aug 25, 2014 in Blog, Book Promotion | 0 comments

There you sit in your favorite chair pensively sipping on your frappuccino, gazing out the window not noticing the people coming and going.  You dream about your bestseller and you imagine topping the Amazon charts.  Then suddenly reality sets in: OMG, blogging, tweeting, article writing, advertising, book tours, etc., etc.  All the things I need to do to expose my book to climb the charts. Sigh!   What was that you are telling yourself? I don’t blog, I’m too old to twitter, I don’t know what to blog or tweet about, I don’t know about this SEO thing, I can’t afford to advertise, yada...

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